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SEO

23rd April 2025

Ghost Jobs: The Dark Side of Branded Search

When brands post ghost jobs for SEO gains, who you gonna call? In March 2025, a high-profile industry newsletter went out to thousands of SEOs and digital marketers with what we think is a fairly controversial tip. It concerns branded search, something of a hot topic after a few insightful Google leaks pointed to its…

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Our Agency

10th April 2023

Life As An Apprentice

My name is Shannon and I’m the Sales Coordinator at The SEO Works! I started my journey here as an apprentice and having been at The SEO Works for 4 years now, I wanted to share my experience coming up through the program. Going into an apprenticeship can be daunting, but I hope that sharing…

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sheffield city town hall and peace gardens in the evening

Our Agency

29th March 2023

Marketing Agency Sheffield: The SEO Works Named Prolific North’s Top Marketing Agency

The SEO Works has been named the top Digital Marketing Agency in Sheffield by Prolific North for five years running. Prolific North conduct an annual review of the 50 best agencies in the north, and in 2019, 2020, 2021, 2022 and 2023 we have been the only Marketing Agency exclusively Sheffield-based to make the grade. “Sheffield’s…

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Google my business blog header image

SEO

27th March 2023

Google My Business SEO: How to Optimise Your Listing

Creating a Google My Business profile is a great way to attract new customers to your business through Google search and maps, especially if you are a local business. In this guide, we will cover what a Google My Business profile is, why you need one, what features you can optimise, and how to connect…

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PPC

13th March 2023

Top Tips for Writing Great Search Ads

Imagine for a moment that you’re launching a new product. You’ve put in years of work and there’s a lot of excitement internally about the launch. You know people search Google for related products, so you create a search campaign targeting relevant terms. So far, so good! You work through Google’s wizard-driven steps. You add…

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