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23rd April 2025

Ghost Jobs: The Dark Side of Branded Search

When brands post ghost jobs for SEO gains, who you gonna call? In March 2025, a high-profile industry newsletter went out to thousands of SEOs and digital marketers with what we think is a fairly controversial tip. It concerns branded search, something of a hot topic after a few insightful Google leaks pointed to its…

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18th June 2014

Google compromise on ‘right to be forgotten’.

Google has announced that they are putting into place a mechanism that will allow people to request removal of links that are no longer relevant and could be damaging. The website went live on Google earlier today and will follow a strict process of requesting that links to potentially damaging or embarrassing material from the…

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21st May 2014

Panda 4.0 – Could content reap rewards?

Matt Cutts announced on twitter last night that Google are rolling out an update to the Panda algorithm. The tweet simply announced the update, causing speculation and a flood of questions from SEOs about it. We have confirmation from Matt Cutts that the update is being rolled out, but no further information has surfaced. Some…

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26th January 2014

Expedia Suffer Google Penalty for Unnatural Links

Travel and package holiday giants Expedia are rumoured to have suffered a massive blow from a Google penalty for unnatural link profiles. Search Metrics reported a 25% drop in traffic from Google to Expedia overnight around 22/12/2013 and although Google nor Expedia have confirmed anything, it definitely correlates with the kind of drop we would…

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21st January 2014

Google Algorithm Update January 2014

Google has got stuck into 2014 right away by seemingly pushing out a new algorithm update in early January. A few people have been sounding off about movement in rankings that have been stationary for some time, both minor position swaps and major leaps/falls, which has fuelled speculation about the update although Google are yet…

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