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23rd April 2025

Ghost Jobs: The Dark Side of Branded Search

When brands post ghost jobs for SEO gains, who you gonna call? In March 2025, a high-profile industry newsletter went out to thousands of SEOs and digital marketers with what we think is a fairly controversial tip. It concerns branded search, something of a hot topic after a few insightful Google leaks pointed to its…

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The SEO Works - AVA Digital Awards Platinum Winner

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7th February 2017

The SEO Works Wins Top International Digital Award

We’ve picked up an international accolade at the AVA Digital Awards! The AVA Digital awards is an international competition designed to recognise outstanding work in digital communication. The Association of Marketing and Communications Professionals (AMCP) administers and judges the AVA Digital Awards. Judges are industry professionals who look for companies whose talent exceeds a high…

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graphic for paid ads services

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3rd February 2017

4 of the latest search developments

Here’s our roundup of some of the latest developments in search: Intrusive Interstitial Mobile Penalty Goes Into Effect Google have been rolling out their new ranking penalty which targets “pages where content is not easily accessible to a user on the transition from the mobile search results”. The ranking penalty was first announced in August….

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woman holding an iphone in one hand and a coffee in the other hand

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23rd January 2017

Embracing the mobile marketing shift

Here’s some super mobile marketing facts (provided by our friends at Google) which outline the huge shift we are seeing in the use of mobile to support online research and buying. Bottom line – if you aren’t using mobile channels as part of your digital strategy, you won’t be getting your best return on investment….

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Mobile interstitials penalty

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12th January 2017

Google rolls out mobile interstitials penalty

If your website contains popups or popovers on mobile, look out, as Google is set to start penalising for this. Google confirmed they began rolling the mobile interstitial penalty this week. Essentially this is a penalty for mobile websites that restrict access to content that the user has searched for. Google have described it as…

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