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Uncategorised
23rd January 2017
Embracing the mobile marketing shift
Here’s some super mobile marketing facts (provided by our friends at Google) which outline the huge shift we are seeing in the use of mobile to support online research and buying. Bottom line – if you aren’t using mobile channels as part of your digital strategy, you won’t be getting your best return on investment….
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Uncategorised
12th January 2017
Google rolls out mobile interstitials penalty
If your website contains popups or popovers on mobile, look out, as Google is set to start penalising for this. Google confirmed they began rolling the mobile interstitial penalty this week. Essentially this is a penalty for mobile websites that restrict access to content that the user has searched for. Google have described it as…
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Uncategorised
5th January 2017
The future of search in 2017
We’ve been gazing into our crystal balls and planning for 2017. Here is what we think will be big this year in the ever-changing world of search marketing. Mobile Comes First With the percentage of people using mobiles to search growing, Google are moving to prioritise mobile devices: mobile-first indexing was announced in November 2016 and…
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Uncategorised
23rd December 2016
Twas the night before Search-mas
Here’s our take on “The Night Before Christmas”….Season’s Greetings everyone! Twas the night before Search-mas, and all through the office, Not a creature was stirring, not even a Laurence. The Meta was placed in the title tag with care, In hopes that St. Google soon would be there. Young Steve was dosing in his office…
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