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SEO

23rd April 2025

Ghost Jobs: The Dark Side of Branded Search

When brands post ghost jobs for SEO gains, who you gonna call? In March 2025, a high-profile industry newsletter went out to thousands of SEOs and digital marketers with what we think is a fairly controversial tip. It concerns branded search, something of a hot topic after a few insightful Google leaks pointed to its…

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group of penguins

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23rd September 2016

Penguin 4.0 is finally live

Google has confirmed that they’ve began rolling out the Penguin 4.0 algorithm. It is around two years ago that they released a Penguin update, called Penguin 3.0 in October 2014. Penguin primarily focuses on unnatural links (that being said, it isn’t just about bad links). Up to now, the filter was only run periodically, with…

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The SEO Works office outside

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21st September 2016

The SEO Works grows into larger office space

The SEO Works have recently moved to new larger offices, located at Metis on Scotland Street. We found it necessary to move and find a space that will allow us to grow further, to meet the demand for high quality digital marketing services. Our new open plan offices allow the marketing teams to work in…

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Google Optimisation

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5th September 2016

Google Continues to Shape the Web

The dramatic impact that a position on the first page of results can have to a business has given companies like Google (who hold an 86.75% share of the UK search market) an enormous amount of influence over the shape of the World Wide Web. When a query can be answered by more than one…

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26th August 2016

The EU Could Pass New Legislation Forcing Google to Pay Publishers

We are well aware of Google’s ongoing legal troubles with European government. Possibly the most dramatic being the raid of Google’s Paris offices back in May, as part of a long running investigation into their tax affairs. In the latest exchange, the European commission, which is the executive body of the European Union, has proposed…

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