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23rd April 2025

Ghost Jobs: The Dark Side of Branded Search

When brands post ghost jobs for SEO gains, who you gonna call? In March 2025, a high-profile industry newsletter went out to thousands of SEOs and digital marketers with what we think is a fairly controversial tip. It concerns branded search, something of a hot topic after a few insightful Google leaks pointed to its…

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screenshot of the Google search results for 'best web designer'

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2nd December 2013

SEO for Medical Website

Patient.co.uk is a leading healthcare website based in the UK. They offer information regarding thousands of conditions and medicines, providing excellent resources to both the public and healthcare professionals. The SEO Works provide expert optimisation for search phrases that people use on Google. For example, when concerned parents search on Google for symptoms such as Wheezing…

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screenshot of the Google search results for 'best web designer'

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2nd December 2013

SEO for Leisure Equipment

Towsure is a leading UK supplier of camping supplies and caravanning supplies. Having a strong, established brand and a URL that Google has been trawling for many years, they have a very good online presence. In fact their online turnover is fantastic. However Towsure recognise that for those people who don’t know their brand, there…

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13th November 2013

Does the Google Knowledge Graph Spell the End for Novice SEOs?

Google’s knowledge graph has revolutionised lateral searching. It pops up on the right on the search results with information about the topic you have searched for, as well as related subjects that you may be interested in. For example a search for Manchester United will bring up the team’s information in a knowledge graph, including manager,…

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5th November 2013

Matt Cutts: Do big websites equal high rankings?

Many people believe that updating your website more than others will provide some sort of competitive advantage in the search results. Is that true? The short answer is no, at least not directly. For a while webmasters have been working on the assumption that the more pages are indexed, the higher your Google rank will…

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