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Uncategorised
4th December 2017
The SEO Works bags Best Integrated Campaign at the UK Search Awards
We’re delighted to have won “Best Integrated Campaign” at the UK Search Awards, held at The Ballroom South Bank in London. Our work was for an integrated marketing campaign across PPC, SEO, and other digital channels for a leading online retailer that generated an 1700% overall return on investment. The UK Search Awards, hosted by…
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14th November 2017
Did you know your device’s location influences Google search results?
Google now shows results based on where your device is geographically, irrespective of what domain identifier you use when navigating to Google. For example, if you’re in Germany and you hit up google.co.uk, you’ll see localised results for Germany. This is a big sea change for Google, as currently one-fifth of all search queries are…
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24th October 2017
SEO vs PPC: What is the best?
SEO vs PPC – it’s a big debate amongst marketers. Unfortunately, though, there is a misconception that SEO and PPC teams are somehow working against one another, each trying to persuade marketing heads to allocate more of the budget towards their area of expertise. There was a time when The SEO Works only did SEO. Hence…
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17th October 2017
Charity PPC: How to apply for a Google Charity Grant
Are you a charity who wants to raise awareness? Or perhaps run a campaign to drive donations? It’s still a little known-fact amongst many not for profits and charities that grants are available to them, direct from Google. You could use this money to create an effective online campaign that meets your goals. Read on…
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