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PPC
8th April 2025
Rev Up Your Campaigns – A Beginner’s Guide to PPC
When it comes to driving your business forward, PPC is one of the most efficient and widely used routes in the digital marketing world. Just like getting into the driver’s seat of a car, setting up your PPC campaign requires preparation and the right mindset. This guide outlines all the essential steps to help you…
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PPC
11th February 2025
Beyond Your Ads: Why is it Important to Have a PPC Landing Page?
PPC is a huge part of the digital marketing space, with search advertisers estimated to have spent $190.5 billion globally in 2024 (Statista, 2023). It’s a massively influential and useful tool to use for businesses of all sizes to achieve a range of objectives, usually to generate more sales or leads. While we find a…
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PPC
13th January 2025
Top 7 Best Practices For Optimising Your Performance Max Campaign
Since making the switch from traditional shopping campaigns to Performance Max campaigns, there has been a lot of learning taking place. Our understanding has improved greatly as we gain more insight into the effectiveness of the machine learning and AI that forms a huge part of this campaign type. To ensure the campaigns are performing…
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PPC
21st October 2024
How to Use AI Strategies in Your Google Campaign in 2024
AI is integrating more and more into our everyday lives, but it’s nothing new when it comes to Google. Google Ads has been using a branch of AI – ‘machine learning’ – for some time now, which means digital marketers are already utilising this technology in ad copy creation, audience targeting and day-to-day optimisation. Using…
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