BLOG

When devising a content strategy for your business, it’s tempting to focus on just creating new content. But by ignoring the content that already exists on your site, you’re missing out on a big opportunity to gain more traffic.  The hard truth is that no piece of content will perform well forever. Google updates their…

Many people assume that the internet is largely eco-friendly. However, while accessing content online reduces the usage of resources like paper, websites, for the most part, are not carbon neutral.  In fact, the internet and websites have a very real environmental impact – regardless of whether we can see it or not. It is reported…

According to a report commissioned by the UK government, 82% of job openings advertised online across the UK require digital skills. The same study attributes a 29% higher salary and a 59% reduced risk of redundancy (due to automation-led obsolescence) for these digital jobs. Not only does this illustrate the importance of digital skills –…

The beauty of digital marketing is that everything can be measured. With SEO, you can measure organic search rankings and the resulting organic traffic and conversions. With PPC, you can measure cost per click, cost per conversion, and return on investment. With email marketing you can measure open rates, click through, and revenue. Almost every…