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10th September 2018
Google Clears Up Anchor Text Confusion
Does Anchor Text Effect Site Rankings? In a recent Google Hangout session, John Mueller, Senior Webmaster Trends Analyst at Google, discussed if anchor text can directly affect a site’s rankings. Good internal linking practices have always been seen as a basic component of SEO and anchor text is a large part of this. What is Anchor…
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4th September 2018
What are assisted conversions and why are they important?
PPC advertising has never been a standalone medium when it comes to generating leads and sales for an organisation. Pay-per-click campaigns use a “last click” conversion model, regardless of the medium – whether that be Facebook, Google, Bing, Linkedin or Twitter (to name a few). A last click model assigns 100% credit to the final…
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7th August 2018
Google Launches New Voice Search Markup
Google Release New Voice Search Schema Google have launched a new voice search or “speakable” structured data to adapt to the rise in voice search. This structured data is code which can be added to your content to mark up sections which may be most relevant to be read aloud by a digital assistant. This is…
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30th July 2018
The SEO Works pick up award for Website Creativity
We are delighted to have been awarded a Platinum award at the Hermes Creative Awards 2018, one of the most prestigious creative awards in the industry. Hermes Creative Awards highlights outstanding work from professionals within the media industry. Our award was for our work on White Room Bridal, where we reinvigorated their web presence to…
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