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SEO

23rd April 2025

Ghost Jobs: The Dark Side of Branded Search

When brands post ghost jobs for SEO gains, who you gonna call? In March 2025, a high-profile industry newsletter went out to thousands of SEOs and digital marketers with what we think is a fairly controversial tip. It concerns branded search, something of a hot topic after a few insightful Google leaks pointed to its…

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White puzzle black background with a missing piece

Uncategorised

8th July 2020

Gap Analysis: Identifying Keyword and Content Gaps

The internet is full of holes. There will always be gaps in content based on questions and queries that can be exploited with some savvy planning to get your site ranking well, regardless of what you do. Using both keyword and content gap analysis can create a roadmap of content that plugs these gaps, making…

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url seo guide

SEO

27th May 2020

The Complete Guide to URLs for SEO

When creating an SEO (search engine optimisation) strategy, there are three categories that are always considered. If you have even a tiny bit of knowledge on digital marketing, you have probably already heard of the ‘big 3’ that should comprise your SEO plans; on-page SEO, off-page SEO, and technical SEO. URL optimisation and structure is…

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the drum search awards winner logo

Our Agency

13th May 2020

Drum Search Awards Winners

We’re absolutely thrilled to find out that we’ve won at this year’s Drum Search Awards, judged this year remotely and announced at the start of May. We picked up the Drum Search Award for Best Sport and Leisure Campaign for our work with a leading online sports retailer. The Drum Search Awards have been setting…

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european search awards 2020 logo

Uncategorised

21st April 2020

The SEO Works shortlisted as Top 10 European SEO Agency

We’re delighted to announce that we have reached the 2020 finals of the European Search Awards in two categories! Making the final shortlist means The SEO Works has been ranked in the top ten SEO companies in Europe. European Recognition The European Search Awards are the SEO industry’s biggest awards ceremony and this year’s event…

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