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23rd April 2025

Ghost Jobs: The Dark Side of Branded Search

When brands post ghost jobs for SEO gains, who you gonna call? In March 2025, a high-profile industry newsletter went out to thousands of SEOs and digital marketers with what we think is a fairly controversial tip. It concerns branded search, something of a hot topic after a few insightful Google leaks pointed to its…

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Free Google Shopping Ads now launched in the UK

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16th October 2020

Free Google Shopping Ads have now launched in the UK

Earlier in the year, Google shook up their shopping offering. They announced that, due to the pandemic, they would offer free listings to any merchants in the US: “With physical stores shuttered, digital commerce has become a lifeline for retailers. And as consumers increasingly shop online, they’re searching not just for essentials but also things…

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How Tiger King used Black Hat SEO

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17th July 2020

How the Tiger King used Black Hat SEO Practices

With all that’s going on in the world at the moment, SEO isn’t something that would typically stand out as an interesting topic. Most people are glued to the news, trying out a new hobby or falling down Netflix’s many rabbit holes. In March, Netflix released its latest gripping documentary ‘The Tiger King: Murder, Mayhem…

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White puzzle black background with a missing piece

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8th July 2020

Gap Analysis: Identifying Keyword and Content Gaps

The internet is full of holes. There will always be gaps in content based on questions and queries that can be exploited with some savvy planning to get your site ranking well, regardless of what you do. Using both keyword and content gap analysis can create a roadmap of content that plugs these gaps, making…

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european search awards 2020 logo

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21st April 2020

The SEO Works shortlisted as Top 10 European SEO Agency

We’re delighted to announce that we have reached the 2020 finals of the European Search Awards in two categories! Making the final shortlist means The SEO Works has been ranked in the top ten SEO companies in Europe. European Recognition The European Search Awards are the SEO industry’s biggest awards ceremony and this year’s event…

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