BLOG

Digital PR is more popular than ever, which means those in the industry are trying to come up with unique and newsworthy ideas in a range of niches, making it harder to stand out. However, due to Digital PR being so saturated, it’s more important than ever to offer journalists relevant, topical, and original content….

Timing is everything in the fast-moving world of media, specifically when conducting reactive campaigns. Reactive campaigns consist of quickly responding to breaking news, new trends, or popular topics. They can be extremely valuable for brands seeking online coverage and links back to their websites. Reactives also allow businesses to show their knowledge, connect with people,…

Digital PR has changed dramatically in recent years. It first evolved from traditional PR— which originally dealt with offline media—combining it with digital tactics, like SEO. Earning links has always been a core priority in Digital PR strategies, but their value has changed over time. Previously, gaining a certain number of links, no matter the…

Press releases are vital in Digital PR. Whether they accompany a long-form blog post or are stand-alone, press releases make key findings easily digestible for journalists and convey information quickly. While traditionally, companies send press releases to announce business news, in Digital PR, press releases are part of a strategy to improve a brand’s awareness…