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PPC
31st July 2023
Google Marketing Live
Another year, another edition of Google Marketing Live! At this year’s event, they announced a collection of ways to improve campaigns, deliver better experiences and understand what is actually driving performance. In this blog post, we take a look at all of these new features, what they are, and what they mean for you! AI-powered…
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Web
17th July 2023
Our Guide to WordPress 6.2
What is WordPress 6.2? WordPress 6.2 was released at the end of March 2023, and we have taken a significant amount of time to test and understand everything that this breakthrough release has to offer for our clients. The main aim of this release is to make the user’s experience in the admin area just…
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SEO
3rd July 2023
Entities in SEO and The Future of Search
Whilst AI is dominating conversations about the future of search, one topic that gets less attention is entities in SEO – but its influence is just as profound. For years, Google algorithms have been evolving towards an entity-focused approach. Keywords are still important, but Google has been slowly reducing its reliance on exact phrase matching. …
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SEO
19th June 2023
Topic Clusters: Why (& How) They Help With SEO
It’s no secret that SEO is a constantly evolving field. Google releases search engine algorithms and updates regularly, all with the overall aim of rewarding helpful, people-first content. Keeping up can be a challenge, however, with each new update and algorithm change comes new opportunities to improve your website’s rankings and search visibility. Like many…
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