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SEO

23rd April 2025

Ghost Jobs: The Dark Side of Branded Search

When brands post ghost jobs for SEO gains, who you gonna call? In March 2025, a high-profile industry newsletter went out to thousands of SEOs and digital marketers with what we think is a fairly controversial tip. It concerns branded search, something of a hot topic after a few insightful Google leaks pointed to its…

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SEO

5th June 2023

The best SEO tools used by experts

Search engine optimisation has evolved through the years, initially focusing on controversial methods like keyword stuffing, sneaky redirects and hidden links. Google now has the ability to filter out black hat SEO and focus on quality content and relevant sites.  There is so much data we can access, meaning we can target users with useful…

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SEO

22nd May 2023

Understanding SEO Pricing in the UK

SEO is an invaluable investment for businesses. Once visible at the top of Google search results for your business’s main services, the potential for an ROI on the money invested into SEO is astronomical. Despite this, for businesses that have never invested in SEO before, understanding SEO pricing and the right type of pricing for…

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SEO

27th March 2023

Google My Business SEO: How to Optimise Your Listing

Creating a Google My Business profile is a great way to attract new customers to your business through Google search and maps, especially if you are a local business. In this guide, we will cover what a Google My Business profile is, why you need one, what features you can optimise, and how to connect…

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SEO

27th February 2023

Duplicate Content in SEO: Causes, Fixes and Best Practices

What is duplicate content in SEO? The term duplicate content means the same (or very similar) content is on more than one webpage, most typically appearing on the same website in different places. As content is a core pillar in your marketing and SEO strategy, it is also one of the most important factors search…

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