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23rd April 2025

Ghost Jobs: The Dark Side of Branded Search

When brands post ghost jobs for SEO gains, who you gonna call? In March 2025, a high-profile industry newsletter went out to thousands of SEOs and digital marketers with what we think is a fairly controversial tip. It concerns branded search, something of a hot topic after a few insightful Google leaks pointed to its…

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Understanding Page Speed Insights Metrics Header

SEO

2nd June 2021

Understanding Page Speed Insights Metrics

Page Speed has always been an important part of how a website performs in the Search Engines and how usable customers perceive a website to be. It can also be a deciding factor on whether or not a user will convert or make a purchase on a website. We’ve all been guilty at one point…

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The Complete Guide to Search Intent for SEO Header

SEO

31st July 2020

The Complete Guide to Search Intent for SEO

Search intent is often one of the most overlooked ranking factors but arguably one of the most important. Have you ever had a page that seemingly has super useful content and is optimised for keywords, yet you still aren’t ranking?  The most likely culprit is search intent.  Our complete guide will teach you what search…

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url seo guide

SEO

27th May 2020

The Complete Guide to URLs for SEO

When creating an SEO (search engine optimisation) strategy, there are three categories that are always considered. If you have even a tiny bit of knowledge on digital marketing, you have probably already heard of the ‘big 3’ that should comprise your SEO plans; on-page SEO, off-page SEO, and technical SEO. URL optimisation and structure is…

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Wikipedia Presence blog header image

SEO

21st February 2019

Why Your Business Should Have a Wikipedia Presence (and How it Helps SEO)

Wikipedia pages are a part of a company’s online presence that often flies under the radar amid the focus on Google My Business, local pack listings and social media, but it’s an area that is definitely worth exploring. While it’s not possible for all companies, there are a number of advantages to having a Wikipedia…

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