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SEO

23rd April 2025

Ghost Jobs: The Dark Side of Branded Search

When brands post ghost jobs for SEO gains, who you gonna call? In March 2025, a high-profile industry newsletter went out to thousands of SEOs and digital marketers with what we think is a fairly controversial tip. It concerns branded search, something of a hot topic after a few insightful Google leaks pointed to its…

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Image from the Drum Search Awards

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27th April 2016

Drum Search Awards Finalists, twice!

We’re delighted to be nominated as a finalist at the Drum Search Awards 2016, in not one but two categories! The Drum Search Awards are the biggest and best awards night in the industry, bringing together companies who are at the forefront of search. Winning an award here is a great opportunity to prove the…

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Link Profile

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20th April 2016

What is a link profile?

Clients often ask us “what is a link profile and why is it important“? Link building is one of the most important factors when it comes to ranking a website. It is important to have a variety of links pointing towards your site, however there is always the risk that poor quality links could attract…

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13th April 2016

Google Confirms its Three Most Important Ranking Factors

The three most important factors in Google’s algorithm are content, links and Rankbrain, Google’s new artificial intelligence system. The revelation was made earlier in the month in a live seminar with Senior Google Search Quality Strategist and SEO expert and Andrey Lipattsev. During the seminar, Andrey confirmed that Rankbrain is the third most important ranking factor,…

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Elevator logo

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31st March 2016

The SEO Works boosted on Google elevator programme

As a leading search marketing company, we are delighted that we have been invited by Google to to become members of their exclusive Google Elevator programme. By invite only, this exclusive initiative has been designed to enable Adwords teams with exceptional potential to grow to new heights. A high growth agency Being recognised as one…

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