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23rd April 2025

Ghost Jobs: The Dark Side of Branded Search

When brands post ghost jobs for SEO gains, who you gonna call? In March 2025, a high-profile industry newsletter went out to thousands of SEOs and digital marketers with what we think is a fairly controversial tip. It concerns branded search, something of a hot topic after a few insightful Google leaks pointed to its…

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28th July 2015

Google Rolls out Panda 4.2

Last week Google announced that they would be rolling out an update to their Panda algorithm, which could take up to a month to complete. The Panda algorithm is used by Google to identify poor quality or spammy content and deal out penalties accordingly. The punitive action could simply be a drop in rankings or…

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28th July 2015

Apple Paves the way for App SEO

Last week Apple announced that they have created a way for content that appears in Apps to be indexed and searched on all Apple devices, using Spotlight and Siri. ‘Apple Search’ for iOS9 will allow indexing of deep-app content by using a trio of indices to organise app screens and formulate them into search results…

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The SEO Works team at The Drum Search Awards with winner trophy

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18th June 2015

SEO Works Win Best B2C Campaign at Drum Search Awards

The SEO Works are pleased to announce that we won the Best B2C SEO Campaign category at the inaugural Drum Search Awards for our work with Patient.co.uk. The Awards, sponsored by Google, Bing, Yahoo and the Recommended Agencies Register, were hosted by The Drum to promote awareness of the great things the forerunners in the…

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21st May 2015

New search algorithm update confirmed by Google

At the beginning of the month, you may well have noticed a change in your website’s search rankings. Many webmasters and news outlets certainly did, reporting that certain types of site were being specifically targeted – instructional or ‘How-To’ outlets such as About.com and eHow purportedly lost traffic, although Wikia and Wonderhowto simultaneously gained traffic,…

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