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23rd April 2025

Ghost Jobs: The Dark Side of Branded Search

When brands post ghost jobs for SEO gains, who you gonna call? In March 2025, a high-profile industry newsletter went out to thousands of SEOs and digital marketers with what we think is a fairly controversial tip. It concerns branded search, something of a hot topic after a few insightful Google leaks pointed to its…

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SEO

24th November 2021

Why a Linguistic Approach to SEO is Important

Effective SEO is a culmination of lots of contributing factors, and taking a linguistic approach to SEO is a fundamental one. Gone are the days of only interpreting individual keywords – Google is getting better at understanding language in the same way a human can. This is all part of the push to reward ‘quality…

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A Guide to Moving Your Digital Presence Without Losing Visibility Header

SEO

29th September 2021

A Guide to Moving Your Digital Presence Without Losing Visibility

You may have noticed we recently moved into a brand new office in the heart of Sheffield. With the short move to our new home in Fountain Precinct, there have been a lot of things to organise and move, creating quite the “to-do” list. With moving physical items and making sure everything is ready for…

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What Love Island Can Teach Us About SEO Header

SEO

4th August 2021

What Love Island Can Teach Us About SEO

SEO and Love Island actually have a lot more in common than you might think. They are both premised on building relationships; in Love Island with one another, and in SEO with the customer, the client and search engines. We take a look at the lessons we can learn from Love Island and apply them…

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SEO

27th July 2021

Proofreading & Editing Tips: Checklist for Content Writers

With apps like Grammarly pointing out everything from typos to wordiness, are the days of proofreading over? We still think proofreading content is essential – whether you’re an SEO, blogger, or social media manager. Open up, it’s the grammar police.  Jump to a section in our proofreading guide: Does proofreading still matter? Yes, because Grammarly…

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