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23rd November 2022
A Complete Guide to Webpage Patterns
What are website layout patterns? There is more to how a web page is designed than just looking nice – the specific layout is something that is carefully considered, weighing up multiple factors and aims. An ideal web page layout will help to guide website users along a desired user journey and through the web…
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SEO
1st September 2022
Is Sentence Structure Still Important for SEO?
It’s no secret that keywords are incredibly important for SEO, but what about sentences? Do they really matter? To cut a long story short – yes, sentence structure is absolutely essential for SEO, and for more reasons than you might think. It’s easy to pay a lot of attention to keywords, but if they aren’t…
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SEO
25th July 2022
Meta Tags for SEO: A Best-Practice Guide To Ranking High
Meta tags are types of code that live in the HTML code of a web page and tell search engines, such as Google, vital information about a page. They also tell search engines how content should be displayed to users, both before and during a visit to a website. This guide will help you understand…
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PPC
20th July 2022
5 common remarketing pitfalls and how to avoid them
Whatever sector you are in, if you are offering products or services online then you should have a remarketing strategy running alongside your current search or shopping campaigns. Remarketing campaigns often make the difference between success and failure, especially when a user is in the consideration phase and may be stuck choosing between your business…
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