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SEO

23rd April 2025

Ghost Jobs: The Dark Side of Branded Search

When brands post ghost jobs for SEO gains, who you gonna call? In March 2025, a high-profile industry newsletter went out to thousands of SEOs and digital marketers with what we think is a fairly controversial tip. It concerns branded search, something of a hot topic after a few insightful Google leaks pointed to its…

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SEO

15th January 2024

Website Migrations: When Should I Consider SEO?

Moving your website to a new domain or platform can be exciting as it opens up possibilities for growth and allows you to redefine your online presence.  However, when planning a website migration, it’s crucial to think about the impact it may have on your search engine optimisation (SEO) efforts. When considering a website migration,…

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PPC

3rd January 2024

When to use (and not use) branded keywords in PPC

Bidding on branded keywords can be a bit of a controversial topic in the world of PPC. Is it really beneficial for your business? Is it a waste of money?  Here we will explain what branded keywords actually are, some scenarios where bidding on branded terms can provide positive or negative results, and whether utilising…

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Our Agency

2nd January 2024

2024 in Digital

Last year, global digital advertising spending hit over £325 billion – accounting for nearly 60% of all marketing spend. The question is no longer ‘will digital dominate marketing?’, but ‘what will future growth for the digital world look like’? With new technologies, approaches and opportunities constantly emerging, there’s never been a more exciting time to…

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SEO

18th December 2023

Why Improving User Experience is Important for SEO: Best Practices to Boost Your Rankings

Arе you struggling to boost your website’s rankings? If so, maybe you should spend some time considering your website’s usеr еxpеriеncе (UX). In thе world of SEO, UX is becoming incrеasingly important, and thе quality of UX dеsign can influence your website’s rankings.   In this blog, wе’ll discuss thе rеlationship bеtwееn UX and SEO, thе…

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