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SEO
7th March 2024
How to Improve Core Web Vitals for SEO
Core Web Vitals are a series of metrics designed to assess the performance of your website in terms of user experience. They can be in relation to the load speed and changes to the layout, as well as the responsiveness and accessibility of your site. Keep reading to find out what Core Web Vitals are,…
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Paid Social
26th February 2024
Paid Social – Which Channel is Right for Me?
Paid social advertising is an incredibly popular option for businesses to achieve both brand building and lead generation. However, with a lot of different channels that each have their own unique benefits, it can be difficult to decide what’s right for you! Before getting started, it’s important to weigh up the unique features and limitations…
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SEO
12th February 2024
Keyword Research for Beginners: Kickstart Your SEO Process for Free
Keyword research is the essential first step to any SEO campaign, and a successful keyword strategy can increase your business’s customer base, revenue, and website traffic. Google uses keywords to understand what the content of your website offers users. No matter what type of business you run, keywords provide a free and simple way to…
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Digital PR
29th January 2024
The Benefits of Digital PR for Link Building and Beyond
Many digital marketers know how important high-quality links are for a website’s SEO — they tell Google that a site is authoritative, trustworthy and credible. Links are also an important factor Google uses to assess the quality of content. But how do we gain high-quality links? A range of link-building techniques have been developed over…
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