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PPC
31st July 2023
Google Marketing Live
Another year, another edition of Google Marketing Live! At this year’s event, they announced a collection of ways to improve campaigns, deliver better experiences and understand what is actually driving performance. In this blog post, we take a look at all of these new features, what they are, and what they mean for you! AI-powered…
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PPC
8th May 2023
Understanding Cost per Click (CPC)
If you work in marketing, you will have definitely heard of ‘CPC’ or cost per click. It forms a central part of paid advertising, and analysing it is a crucial element of any PPC strategy. But lets start from the beginning… What does it actually mean? How do you calculate it? What are the different…
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PPC
13th March 2023
Top Tips for Writing Great Search Ads
Imagine for a moment that you’re launching a new product. You’ve put in years of work and there’s a lot of excitement internally about the launch. You know people search Google for related products, so you create a search campaign targeting relevant terms. So far, so good! You work through Google’s wizard-driven steps. You add…
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PPC
20th July 2022
5 common remarketing pitfalls and how to avoid them
Whatever sector you are in, if you are offering products or services online then you should have a remarketing strategy running alongside your current search or shopping campaigns. Remarketing campaigns often make the difference between success and failure, especially when a user is in the consideration phase and may be stuck choosing between your business…
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