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SEO
20th November 2023
Why Informational Content Is Key to Effective Digital Strategy
In the ever-evolving landscape of digital marketing and SEO, there is one common trap that businesses fall into online: neglecting the power of informational content. The primary goal of most websites is to either sell a product or service. Naturally, to improve revenue and drive conversions, it’s sensible to assume that prioritising landing pages that…
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SEO
6th November 2023
Local SEO: A Beginner’s Guide
Local search is a powerful technique for small businesses. If you aren’t optimised for local search, you could miss out on potential customers looking for your type of business in your area. To help you optimise your business for local SEO, we have put together this beginner’s guide to local SEO which will cover what…
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SEO
23rd October 2023
YMYL Content: How to Optimise for ‘Your Money or Your Life’
There is a lot of terminology to understand in SEO. You may have heard the term ‘YMYL’ – but what is it and why is it important for SEO? Read our blog post to understand more about YMYL, including examples of YMYL content topics and considerations for YMYL niches. What is the meaning of YMYL?…
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SEO
11th September 2023
Everything You Need to Know About Canonicals
Canonicals are commonly used across almost every website on the internet and serve a special purpose in SEO. They can be used for a whole host of different uses for service-based and e-commerce websites. But the primary use for canonical tags is to resolve duplication issues, whether that is in the content, the metadata or…
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