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PPC is a huge part of the digital marketing space, with search advertisers estimated to have spent $190.5 billion globally in 2024 (Statista, 2023). It’s a massively influential and useful tool to use for businesses of all sizes to achieve a range of objectives, usually to generate more sales or leads. While we find a…

Timing is everything in the fast-moving world of media, specifically when conducting reactive campaigns. Reactive campaigns consist of quickly responding to breaking news, new trends, or popular topics. They can be extremely valuable for brands seeking online coverage and links back to their websites. Reactives also allow businesses to show their knowledge, connect with people,…

Since making the switch from traditional shopping campaigns to Performance Max campaigns, there has been a lot of learning taking place. Our understanding has improved greatly as we gain more insight into the effectiveness of the machine learning and AI that forms a huge part of this campaign type. To ensure the campaigns are performing…

In a year marked by rapid advancements in both the capabilities and usage of artificial intelligence, our sector isn’t one for standing still. Before we were asking if AI would impact our sector – now the question is to what extent. But the developments weren’t just restricted to this emerging technology – we saw multiple…