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PPC
21st October 2024
How to Use AI Strategies in Your Google Campaign in 2024
AI is integrating more and more into our everyday lives, but it’s nothing new when it comes to Google. Google Ads has been using a branch of AI – ‘machine learning’ – for some time now, which means digital marketers are already utilising this technology in ad copy creation, audience targeting and day-to-day optimisation. Using…
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Digital PR
7th October 2024
Quantity vs Quality of Links: What’s More Important in Digital PR?
Digital PR has changed dramatically in recent years. It first evolved from traditional PR— which originally dealt with offline media—combining it with digital tactics, like SEO. Earning links has always been a core priority in Digital PR strategies, but their value has changed over time. Previously, gaining a certain number of links, no matter the…
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SEO
23rd September 2024
How We Transformed the Organic SEO of a Skin Surgery Brand
We recently had the privilege of leading a transformative SEO campaign for a chain of private skin surgery clinics – this is the story of how we did it. The company we partnered with was a well-known and respected brand. With a strong reputation and a loyal customer base, they had successfully established clinics across…
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SEO
9th September 2024
What Is A Sitemap? The Different Types, Uses & SEO Best-Practice
Maps have been an important tool used by humans for years. They provide us with a sense of direction and help us navigate unfamiliar surroundings. As much as maps are useful in the real world, they are just as essential within the digital landscape. Sitemaps are a website’s blueprint, ensuring that users and search engine…
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