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SEO
16th December 2024
Orphan Pages Guide: Impact on SEO and How to Find & Fix
Internal linking is invaluable for both users and search engines to discover other pages of your website. When pages have no incoming links to them, orphan pages are created. In this guide, we’ll define what an orphan page is, how they affect SEO, and how you can find, fix and monitor orphan pages to prevent…
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SEO
2nd December 2024
How Google Decides Which Brands It Likes: 50 Site Case Study
In the world of SEO, there are always two sides to the story. The first is what Google says is happening. The second is what the SEO community sees happening in practice. If you asked Google what’s happened over the last couple of years, they will tell you that they have been focusing on rewarding…
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Our Agency
18th November 2024
Why We Audit Prospective Clients
It’s no secret the amount of work that goes into both SEO and PPC campaigns, and the significant level of expertise that is required. From SEO tasks like audits, keyword research, content optimisations and technical website fixes, to PPC activities such as bidding strategies, audience creations and landing page optimisations. However, what’s less well-known is…
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SEO
4th November 2024
A Guide to Broken Links: How to Find & Fix Dead Links
You’re browsing a website and discover a link to some content you’d like to read – it’s just what you’ve been searching for. You click the link, and you’re met by ‘404 – page not found’. Broken links on a website can make for a very frustrating search experience. They are bad for user experience…
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