BLOG

Press releases are vital in Digital PR. Whether they accompany a long-form blog post or are stand-alone, press releases make key findings easily digestible for journalists and convey information quickly. While traditionally, companies send press releases to announce business news, in Digital PR, press releases are part of a strategy to improve a brand’s awareness…

In today’s marketing climate, getting the biggest return possible from your investment is as important as ever. However, when it comes to PPC, it can be easy to squander money without realising. Making the most of your budget is particularly hard today given Google’s increasing pressure for advertisers to spend more across Google Ads. Simply…

Google Sheets is something we use every day for performing a range of SEO Tasks, from keyword research to tracking progress on projects, and everything in between. It is essentially our bread and butter that we use to bring everything together. An important part of being efficient on sheets is understanding how you can use…

We all spend so much time on our phones, consuming content and Googling for information on the go. So it’s no surprise that a mobile optimised website has become increasingly prominent for businesses to be found on Google. If you’re not seriously considering your mobile website offering, you can bet that your competitors are.  In…