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PPC
4th July 2024
Google Ads Metrics: Understanding the Importance
The success of a marketing campaign is measured through ad metrics, serving as a key indicator of how well the campaign is doing in relation to key performance indicators (KPIs). These metrics are pivotal for evaluating the effectiveness of strategies, offering a comprehensive overview of your marketing plan’s performance. In this blog, we take a…
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SEO
17th June 2024
Redefining Readability in SEO: More Than Just a Metric
Readability has long been a key topic in SEO, aimed at making content easier to understand. Typically, discussions revolve around sentence length, use of headers, and word choices. However, as a concept that’s often reduced to a simple metric in SEO tools, much of the existing advice centres on optimising content to achieve specific readability…
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SEO
7th June 2024
How to use AI in SEO
We’ve all seen the headlines. Either AI is going to save the world or it’s going to put us all out of jobs. It’s either going to take over the planet, or make us all quicker and smarter human beings. There will be places where AI can help and there will also be areas it…
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SEO
20th May 2024
Structured Data: Types, tools, testing
Found yourself scanning through the Google results before clicking on the result you want? Ever stopped to consider what makes you click on a particular listing? We have. A lot. As a business owner, you need to make your website visible in the search results and ensure it’s enticing and interesting. Structured data is one…
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